strategy Tag

DO use easy-to-read fonts. Fonts and typography set the tone of your business. Thinner lines and sans serif fonts indicate modernity and minimalism. Bolder, serif fonts reflect a more powerful, traditional tone. Choosing the right font has to also match your broader company brand, along with...

Sometimes you need a burst of motivation when you’re busy running a business. Inspiration can come to you in many different ways- the most convenient being a podcast. Getting into the habit of listening to your favorite podcast creates a bite-size hour (or less!) of...

For entrepreneurs and small business owners, having their website ranked at the top of the search list on Google is one the most important thing they want to achieve. Ranking on the top means that their business will have better exposure to the target market,...

The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts,...

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