Creating your business brand can be an overwhelming task, however, there are small things to take care of that will lead to a fresh look for your business. This involves conducting an online presence audit to see where your business could benefit from a few...
Social media can be exciting, but it can also be a lot to manage. If your social media crew is a few strong soldiers or just well- you, rest assured there are many social media management tools to enhance strategy and content. Here at Mad...
Sometimes, it’s good to go back to basics. Basic marketing concepts and terms must be revisited when drawing up ideas and content for a new campaign. We often overlook these basic terms because they are simple- yet, they make a huge impact when recognized as...
DO use easy-to-read fonts. Fonts and typography set the tone of your business. Thinner lines and sans serif fonts indicate modernity and minimalism. Bolder, serif fonts reflect a more powerful, traditional tone. Choosing the right font has to also match your broader company brand, along with...
Before you get really excited about rebranding your business, it’s crucial to take some steps to ensure the brand’s repositioning success. A new direction should be meaningful, both to the consumers as well as the company itself. “Rebranding: a marketing strategy in which a new...
Sometimes you need a burst of motivation when you’re busy running a business. Inspiration can come to you in many different ways- the most convenient being a podcast. Getting into the habit of listening to your favorite podcast creates a bite-size hour (or less!) of...
Those two words that are not for the weak...
Everything is bigger in Texas- even business. Small startups and other businesses are seeing great success in cities like Austin, Dallas, and Houston. Cities like Austin attract entrepreneurs from every walk of life who say that they find a strong sense of community here. The...
We often think about marketing as a tool for our business to thrive- it’s the planning and the strategy to create an eye-catching campaign. Yet you can create the most creative, alluring campaign and have results fall short if you are not taking the right...
For entrepreneurs and small business owners, having their website ranked at the top of the search list on Google is one the most important thing they want to achieve. Ranking on the top means that their business will have better exposure to the target market,...
The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts,...
