View Point Financial Advisors

CLIENT
Abode Communities
PROJECT
Brand Development & Custom Website Development

Viewpoint Financial Advisors is a family owned finance firm located in Northridge, CA. Their goal is to help manage client’s’ financial life to ensure more financial freedom. They came to Mad Mind Studios looking to revamp their overall online presence. They originally had no branding or logo and wanted to implement a stationary that could show their true colors of the firm and what they stand for.

View Point Financial

The Challenge:

Mad Mind Studios conducted a consultation with the owner of Viewpoint Financial Advisors to go over his overall vision for his new brand stationary. He had a very clear image in mind in wanting more of a personal interaction on the website, as well as being user friendly.

Objectives:


• Increasing online reach by focusing on content additions and user engagement
• Expand content to grow community recognition
• Redevelop current website for enhanced search and browse-ability
• Implement SEO and Analytics

Solution:

Due to Viewpoint Financial having no control over their previous web design, we made sure to implement a content management system (CMS) in order for the firm to be able to have full control over their improved website. They now have their own username and password to log on and update their site at any given time.

Achievements:

• Logo development
• Private Consultation
• Website Design and Development
• Personalized Stationery
• Brand Positioning
• Information Architecture
• SEO & Analytics

View Point Financial
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