Melrose Driving School

CLIENT
Melrose Driving School
PROJECT
Branding + Marketing + Web Design

Melrose Driving School was established in 1987 and has a reputation for excellence in Driver’s Education, Training, and Traffic School. They pride themselves in the ability to offer high quality training to their students. They came to Mad Mind Studios in hopes of completely enhancing their online presence to showcase their proven success over the years.

melrosedriving-casestudy1

The Challenge:

With more competitors evolving in the industry, Melrose Driving school needed an updated brand identity, with a new website design layout. They wanted individuals to be able to view their website and see the proven track record and success of their students. Melrose Driving School needed an updated site to showcase their experience, success, and reviews for credibility.

Objectives:


• Increased online reach by focusing on content additions and user engagement
• Expand content to grow community recognition
• Redevelop current website for enhanced search and browse-ability
• Increased brand equity and online reach
• Implemented a fully responsive solution backed by WordPress

Solution:

A new brand identity was successfully achieved for Melrose Driving School by creating a new online presence. We created a customized website design, developed a new logo, and personalized their brand image. We implemented social user stories to improve trust and credibility and create better conversion.

Achievements:

• Logo development
• Private Consultation
• Website Design and Development
• Brand Positioning
• Information Architecture
• Custom WordPress

Melrose Driving School
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