04 Jun 5 Ways To Optimize Your Shopping Website
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a regular website. There are a few things to keep in mind while creating an online store, and we have collected the main areas to focus on.
Your products are number one because the point of your online store is to sell your products to consumers. Start by taking quality photos of your products, and additional photos to showcase details and additional features if applicable. Quality images make the product look more appealing and trustworthy. Add a detailed description, highlighting special materials or unique attributes. This is especially important if you have a pricey product; customers want to know why your product deserves to be priced more and what they are receiving in return.
The overall company image and branding affects how people perceive your products and influences their buying decisions. Your brand has to speak for the products, and vice versa. Your company should have a clear brand message that is incorporated into all communications and imagery.
The design of your website should reflect your company’s brand, and effectively guide users through the sales funnel to ultimately purchase your product. On your homepage you might prominently feature current online sales or specials to help direct users to the product page. It’s important to keep the design attention-grabbing, attractive, and uncluttered.
How you market your products is critical when you are selling online. Because consumers can’t see your product in person, they rely even more heavily on a description from the manufacturer to determine if it is worth buying. Make sure to introduce all of the benefits and features of your products, including use and what materials are used. Try to describe what makes your product unique or better than competitors.
It’s important to create a safe and user-friendly website for customers to easily browse. Make sure your site has an SSL certificate (the ‘secure’ lock in the search bar) so your site is protected, and your customers’ private information is safe. Your website layout should be easy to follow with clear call-to-action, and provide a simple shopping cart and checkout process.