04 Jun Logo, Branding, and Website Design for the Grand Opening of Namaste Yoga by Kartini
Namaste Yoga by Kartini is a yoga studio that opening last weekend in West LA. In preparation for their grand opening, Mad Mind Studios created a unique logo, designed a variety of print materials, and built an intuitive website. Combining all of these elements provide a strong platform for a successful brand launch.
We wanted to create a logo that embodied the spirit of Namaste Yoga – a welcoming yoga studio where all levels of students are invited to connect with their bodies and minds. We chose green as the main color because it evokes feelings of calm and relaxation, and is associated with nature. The hand symbol is common in several yoga poses, and also creates a personal connection by portraying a welcoming gesture. Yoga has a large focus on wellness and relaxation, so we wanted to make sure that also came through in the logo.
Our focus was on creating a visually pleasing website design that was user-friendly. Some of the key features on the Namaste Yoga website include a class schedule and teacher bios, which were important to highlight for customers to learn about. The website layout is important for helping viewers flow through the website, using call-to-action buttons that direct them to the booking page and contact page.
The use of email marketing in the week prior to the launch builds excites and guarantees a big turnout on the grand opening day using new student specials and online discounts that are linked to the website.
Preparing for a new business for opening always includes print materials like business cards, signage, flyers, etc. All of these materials are an extension of the brand and need to have a consistent aesthetic that matches the brand style guide. We create a set of business cards and flyers for Namaste Yoga that use the same color palette, fonts, and imagery as the website and logo. Having this consistently throughout all channels creates an easily recognizable brand that stands out in clients’ minds.
Mad Mind Studios is a branding, marketing and design agency that focuses on getting results for our clients. If you’re interested in learning more about how our website design or logo design services can help launch your business, reach out to us today.