14 Jun Food and Beverage Marketing
Food and beverage marketing differs from other industries because of the different audiences targeted and product sales channels. Food and beverage websites are designed for regular consumers to browse and learn more about the product, but also for restaurants, grocery stores, and other businesses that might be interested in stocking or working with the company.
Focus on the unique qualities and benefits of your product in order to appeal to consumers. Many consumers are becoming more interested in the nutritional value of their food and beverages, as well as the origin of ingredients. If you offer a specific service or make a new product that people haven’t seen before, make sure your marketing campaigns and website describe what makes your brand special.
Mad Mind Studios has worked with several food and beverage web design clients in the past, including Kickback Cold Brew and Mother Organica. Our latest project was an updated food and beverage web design for Rich Chicks, a poultry manufacturer. The food company needed to create an intuitive website that reflects the wholesome ingredients of their products and their overall healthy mission.
The website features engaging images with options to learn more about the nutrition-focused company, recipes and services. The in-depth product pages offer users an easy way to browse the different options with detailed descriptions. The goal in designing the website was to include a lot of information while keeping the design simple, friendly, and easy to use.
Find Your Focus
There is a lot of competition in the food and beverage industry, and maintaining clear marketing objectives is necessary for continuous growth and sales. Mad Mind Studios helps brands enhance their brand strategy by tailoring campaigns and web design to fit each client’s unique goals. Each our clients we have assisted with food and beverage marketing has seen great results, and we hope to continue helping our partners reach even higher goals.