Why is email marketing important? Staying in contact with customers through email is important because it can help make they returning customers. People want to stay up to date with announcements, new products, and especially sales. You can offer email newsletters sign-ups on your website, at...
A good infographic can go a long way. Is it well designed? Clear, focused graphics will lead the way to create an effective infographic. Test it out by looking at the infographic font size and style, as well as clarity of other images on the document. Cut...
Generating traffic online tends to be a goal for every business, but if you’re in the e-commerce industry, generating traffic to your website is the only way to make money to keep business going. While there are many ways to drive traffic to your website,...
Staying on top of the best social media trends is important for staying relevant to your audience and keeping up with the market. Learn how you can improve your social strategy and #GetTrending. Instagram stories Instagram stories have been a great addition to the features over on...
Sometimes, it’s good to go back to basics. Basic marketing concepts and terms must be revisited when drawing up ideas and content for a new campaign. We often overlook these basic terms because they are simple- yet, they make a huge impact when recognized as...
1. Start marketing your startup ASAP The best way to create buzz is right when your product or service is launching, so that means you have to start preparing before. Make sure ads are running, emails are sending, and your website is up and running, all...
‘Tis the season for marketing campaigns! The holiday season is an extremely popular time for sales and promotions. From Black Friday to Christmas, this time of year is when presumably every company is launching a campaign of some sort to promote their product and get...
We've rounded up the best trends to keep your eye on within the food and beverage industry. The food and beverage industry is a dynamic marketplace. Marketing and advertising for the newest food or drink fusion capture our attention and continue adapting to changing perspectives and...
Whether you are just starting out, trying to refresh your business, or reinvigorate a slump sales, taking a closer look at your marketing strategy is a surefire way to grow your Dallas business. Many factors fall under the marketing umbrella, including logos, websites, digital ad...
Customers love shopping from the comfort of their own home and having packages delivered right to their door. Online retailers also reap the increasing benefits of offering users customized shopping experiences. There are several ways that online companies can take advantage of the market to...
Food and beverage marketing differs from other industries because of the different audiences targeted and product sales channels. Food and beverage websites are designed for regular consumers to browse and learn more about the product, but also for restaurants, grocery stores, and other businesses that...
The latest public rebranding is the much debated IHOP logo switch to IHOb (note: the lowercase ‘b’ is an upside-down ‘P’). “But why?”, IHOP lovers cried out in unison. Rebranding is a chance at a new beginning without entirely scrapping the old image. This refers...
