SEO, or Search Engine Optimization, is the process of organic search engine results from algorithms that process websites for their content including written content on landing pages, meta descriptions, and blog content. The right SEO strategy will land you on the first page of Google! Mad...
A good infographic can go a long way. Is it well designed? Clear, focused graphics will lead the way to create an effective infographic. Test it out by looking at the infographic font size and style, as well as clarity of other images on the document. Cut...
SEO- if you don’t know what this means, you’re not alone. The marketing world is full of so many abbreviations and acronyms that you can feel overwhelmed at times. But SEO is an extremely important concept to understand if you’re an entrepreneur, a small business...
Marketing covers a lot of bases across various sectors and industries. Print marketing is not dead, and digital marketing is skyrocketing. If you work in a certain industry, you can bet that marketing covers it. In a society in which an image can go viral...
We often think about marketing as a tool for our business to thrive- it’s the planning and the strategy to create an eye-catching campaign. Yet you can create the most creative, alluring campaign and have results fall short if you are not taking the right...
The phrase “content is king” has been popularized since the growth of search engine optimization practices that coincided with the start of the internet. Content has always been touted as the holy grail for ranking your website, but as the internet and marketers continue to...
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a regular website. There are a few things to keep in mind...
The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts,...
