We often think about marketing as a tool for our business to thrive- it’s the planning and the strategy to create an eye-catching campaign. Yet you can create the most creative, alluring campaign and have results fall short if you are not taking the right...
The phrase “content is king” has been popularized since the growth of search engine optimization practices that coincided with the start of the internet. Content has always been touted as the holy grail for ranking your website, but as the internet and marketers continue to...
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a regular website. There are a few things to keep in mind...
The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts,...
