Branding

Another year goes by, and still, SEO is the most important digital lead generation strategy for any company with a website. Even if you don’t have a website and simply have a Yelp Business page, SEO is still a foundational element to the brand awareness...

What is a target audience? Every brands’ target audience varies depending on their product, location, and brand identity. Do a little research on what kind of consumers would most likely use your product - are they Instagramming millennials? High-income businessmen without kids? Suburban moms that work...

DO use easy-to-read fonts. Fonts and typography set the tone of your business. Thinner lines and sans serif fonts indicate modernity and minimalism. Bolder, serif fonts reflect a more powerful, traditional tone. Choosing the right font has to also match your broader company brand, along with...

The retail industry is one of the oldest, yet one of the most innovative sectors in our marketplace today. Now, more than ever, we’re seeing the creative integration of cutting-edge technology and shopping experiences. Need a last-minute item for your dinner on Saturday? Voice command...

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