Branding

Another year goes by, and still, SEO is the most important digital lead generation strategy for any company with a website. Even if you don’t have a website and simply have a Yelp Business page, SEO is still a foundational element to the brand awareness...

What is a target audience? Every brands’ target audience varies depending on their product, location, and brand identity. Do a little research on what kind of consumers would most likely use your product - are they Instagramming millennials? High-income businessmen without kids? Suburban moms that work...

DO use easy-to-read fonts. Fonts and typography set the tone of your business. Thinner lines and sans serif fonts indicate modernity and minimalism. Bolder, serif fonts reflect a more powerful, traditional tone. Choosing the right font has to also match your broader company brand, along with...

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