Nonprofits often view success and conversions as solely grants, funding, and donations. Yet, potential clients and partners don’t want to check out your social media platforms and only see posts asking for donations. Many nonprofit organizations run on a tight budget and believe that investing in...
The phrase “content is king” has been popularized since the growth of search engine optimization practices that coincided with the start of the internet. Content has always been touted as the holy grail for ranking your website, but as the internet and marketers continue to...
Food and beverage marketing differs from other industries because of the different audiences targeted and product sales channels. Food and beverage websites are designed for regular consumers to browse and learn more about the product, but also for restaurants, grocery stores, and other businesses that...
The latest public rebranding is the much debated IHOP logo switch to IHOb (note: the lowercase ‘b’ is an upside-down ‘P’). “But why?”, IHOP lovers cried out in unison. Rebranding is a chance at a new beginning without entirely scrapping the old image. This refers...
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a regular website. There are a few things to keep in mind...
What is Affiliate Marketing? Affiliate marketing is an essential tool for many fashion retailers that want to increase their reach through directly targeted channels. Basically, an affiliate marketer promotes your brand on their digital platform in exchange for a percentage of the sales they referred to...
Long gone are the days when a short walk down the block would have all of your grocery, clothing, toy, and furniture needs. Online shopping has opened up a whole new world of products available to consumers at their fingertips, without even leaving the couch....
You may have heard the recent news about Facebook’s privacy breach and Mark Zuckerberg’s decision to testify in congress. Basically, Facebook has been accused of collecting and sharing the data of over 50 million users without their knowledge. The allegations are focused on the Facebook...
For food and beverage vendors, creative package design can sometimes be the sole reason why your target consumer buys your product over your competitors. Package designs with great branding can also catch the attention of retailers if you’re trying to get on shelves, so we...
2017 was an average year as far as innovation in digital marketing; while many bloggers touted that there were new marketing trends to expect in the previous year, none of the trends were actual “trends”. Marketing automation seems to always be one of the “trends to...
Cyber Monday is the biggest day of the year to generate revenue for many ecommerce businesses. Marketing must be done weeks (and for some businesses even months) before Cyber Monday in order to be competitive in the industry. Black Friday is typically the popular day for...
Getting customers is hard enough, but keeping those customers and building customer loyalty is even harder. So then why should you spend time working on achieving it? There are so many reasons, but a few main points to keep in mind are: loyal customers tell...
