Author: Thomas Abbott

2017 was an average year as far as innovation in digital marketing; while many bloggers touted that there were new marketing trends to expect in the previous year, none of the trends were actual “trends”. Marketing automation seems to always be one of the “trends to...

Cyber Monday is the biggest day of the year to generate revenue for many ecommerce businesses. Marketing must be done weeks (and for some businesses even months) before Cyber Monday in order to be competitive in the industry. Black Friday is typically the popular day for...

The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts,...

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