21 Nov 5 Common Mistakes to Avoid While Rebranding
Before you get really excited about rebranding your business, it’s crucial to take some steps to ensure the brand’s repositioning success. A new direction should be meaningful, both to the consumers as well as the company itself.
“Rebranding: a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”
Mistake #1: Not changing anything except the logo.
A logo is the very first image that consumers associate with the company, therefore it’s a massive project to undertake in a rebranding process. Being stuck with the wrong logo will be costly, so strategize correctly to make sure this is the step you want to take.
Mistake #2: Not researching the market and brand positioning.
Your mom was right- do your homework! Complete research to discover gaps in the market, changes in consumer trends, and defining unique value propositions is a crucial step to take before committing to a new brand.
Creating a new face for your company should not emerge from your competitors doing the same. Setting yourself apart is necessary because it aids in developing a broader narrative.
Mistake #3: Not disseminating content that aligns with new brand identity.
You have a great logo and new color palette to go along with your brand’s new look- but what about your content? Make sure to release a blog, press release, and social media messages that explain your company’s new direction on a larger scale.
Your written content and advertising should reflect your rebranding efforts in a logical manner. Develop an integrated campaign in order to seamlessly let your brand position itself.
Mistake #4: Not testing the new look in any capacity.
Great ideas start small but end big. While a completely new rebranding look seems enticing to your team, it’s important to test it out with focus groups inside the company with employees and outside the company as well.
Your new brand must make sense- how does your company story and values lead into this repositioning? Testing different messaging is essential to landing the right one.
Mistake #5: Not consulting a branding and marketing agency.
The biggest mistake you can make is not hiring an agency with expertise on the subject of rebranding. Save yourself some time and effort by consulting an agency with the right tools to design and market your company.
Contact Mad Mind Studios today for a free consultation on how you can benefit from branding services. It’s that easy!