Food and beverage marketing differs from other industries because of the different audiences targeted and product sales channels. Food and beverage websites are designed for regular consumers to browse and learn more about the product, but also for restaurants, grocery stores, and other businesses that...
The latest public rebranding is the much debated IHOP logo switch to IHOb (note: the lowercase ‘b’ is an upside-down ‘P’). “But why?”, IHOP lovers cried out in unison. Rebranding is a chance at a new beginning without entirely scrapping the old image. This refers...
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a regular website. There are a few things to keep in mind...
It's no surprise that influencer marketing is growing faster than digital ads in today's marketing world. Brands have been utilizing influencers in order to promote their products and services for a while now. Mad Mind Studios specializes in using influencer marketing to boost your business'...
Influencer marketing campaigns have become one of the most effective ways in today’s marketing place. As the name suggests, it focuses on specific individuals rather than the target market as a whole, and it works because nowadays people are more relying on social media interactions...
Brand strategy is the long-term plan for the development of the company’s branding in order to achieve specific business goals. For most startups, their priority would be to become visible in their target market and draw more public attention. Many people say that “Visibility creates...
For entrepreneurs and small business owners, having their website ranked at the top of the search list on Google is one the most important thing they want to achieve. Ranking on the top means that their business will have better exposure to the target market,...
Branding is an all-compassing term that includes many marketing aspects for a business. Usually, entrepreneurs will start with the logo, get a website and move on from there, not thinking about how the two contribute to the brand identity. While logos are important (and we...
When you think of luxury branding, there might be a few things that appear in your mind. Maybe you think of a specific color, professional clothing, possibly some words that have a luxurious feel to it. How can you apply that feeling of luxury to...
A brand can represent many ideas, and those ideas can convey feelings, and those feelings can lead to higher conversion rates. Depending on someone’s level of creativity, branding can be thought of as an abstract concept. One cannot simply get an education on brand strategy...
No matter the industry, branding will always play an important role in a business’s success. This is especially true for real estate agents, commercial and residential agencies need to have effective branding in their respective competitive markets. Branding is all of the ways you establish an...
Financial service firms have a tendency to market themselves in similar ways. They are usually branded as being professional, which is a good thing and your branding should likely have a professional element to it as well. However, what happens when your potential clients all...
