Branding

What is Affiliate Marketing? Affiliate marketing is an essential tool for many fashion retailers that want to increase their reach through directly targeted channels. Basically, an affiliate marketer promotes your brand on their digital platform in exchange for a percentage of the sales they referred to...

2017 was an average year as far as innovation in digital marketing; while many bloggers touted that there were new marketing trends to expect in the previous year, none of the trends were actual “trends”. Marketing automation seems to always be one of the “trends to...

Branding is an important element for all organizations, as it is what people ultimately use to identify your brand. Your brand is what people automatically think about when they think of your organization, whether it is nonprofit or not. However, nonprofits aim for different purposes...

Influencer marketing campaigns have become one of the most effective ways in today’s marketing place. As the name suggests, it focuses on specific individuals rather than the target market as a whole, and it works because nowadays people are more relying on social media interactions...

Brand strategy is the long-term plan for the development of the company’s branding in order to achieve specific business goals. For most startups, their priority would be to become visible in their target market and draw more public attention. Many people say that “Visibility creates...

A brand strategy is the methodical process that begins with market research but has an indefinite end. Ultimately, a brand strategy needs to be concrete at the time of inception, but it must be dynamic over a long timeline. Markets and consumers are ever-changing-- a...

Brand Positioning is a unique concept in a marketing strategy that plays an integral role in a company’s branding. Unfortunately, it is only rarely considered when a business is developing a marketing plan mainly because people do not know what it is. Ultimately, successful branding...

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